How the Dreamcast almost bankrupted Nvidia before a Sega executive saved the company


In a nutshell: Shenmue, Loopy Taxi, Virtua Tennis, the Sega Dreamcast had some unbelievable video games on the time, however do you know that the console nearly put Nvidia into bankruptcy in 1996, and it used to be just a senior govt at Sega who stored Jensen Huang’s then three-year-old corporate?

Nvidia’s first graphics accelerator product, the NV1, hadn’t discovered a lot good fortune following its unlock in 1995. However that did not prevent Sega from asking Nvidia to broaden the GPU for the Dreamcast forward of the console’s 1998 release.

Nvidia, then again, used to be nonetheless the use of quadratic texture mapping for its graphics, whilst others used triangle polygon rendering. After operating at the NV2 for greater than a yr, Huang learned that it would not meet Sega’s calls for for the Dreamcast. His corporate had no choice rather than to surrender paintings at the chip if it sought after to continue to exist. The CEO just lately admitted that satisfying its contract with Sega would have left it too some distance at the back of the contest, however preventing using the NV2 chip would motive it to expire of money.

“Both means,” Huang mentioned, “we might be into bankruptcy.”

Similar studying: The History of the Modern Graphics Processor

As reported by way of Wall Street Insights, Nvidia used to be stored by way of one guy, the then-CEO of Sega The usa, Shoichiro Irimajiri. Huang and Irimajiri already had a excellent dating, so when the Nvidia boss mentioned he had to be paid for paintings at the Dreamcast GPU, in spite of now not offering one, Irimajiri passed him a lifeline within the type of a $5 million funding in Nvidia.

“It used to be all of the cash that we had,” Huang mentioned. “His working out and generosity gave us six months to are living.”

Irimajiri in brief turned into president of all the Sega group in 1998 earlier than resigning after the corporate reported its 3rd consecutive loss. Following his departure, Sega offered the Nvidia inventory it had purchased for $15 million, creating a $10 million benefit.

It is attention-grabbing to theorize what would possibly have took place if Nvidia had controlled to create the Dreamcast’s GPU, or if Irimajiri had determined to not make investments any cash in Huang’s then-fledgling company. Sega more than likely additionally needs it had held onto its Nvidia holdings, which might be value billions of greenbacks these days.

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